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About PushDigits

PushDigits is a Canary Wharf-based accounting and tax firm dedicated to supporting UK businesses with clear, reliable financial guidance. Incoporated in 2022 and led by a Chartered Accountant, we specialise in accounting, bookkeeping, tax planning, payroll management, and business consulting.

We understand that managing finances shouldn’t be complicated. Whether you’re a growing business navigating your first tax return or an established company seeking strategic financial advice, we’re here to simplify the process and keep you compliant with HMRC requirements.

Our approach is straightforward and transparent. We take time to understand your business, identify opportunities to reduce tax liabilities, and provide tailored solutions that fit your needs. We handle the numbers so you can focus on running your business.

With expertise in Companies House compliance, payroll administration, and strategic financial planning, we’re committed to being a trusted partner in your business journey. Let us push your digits whilst you push your business forward.

Your Trusted Partner

20+ Years

of experience

Our Mission

Why Us

Our Approach

To deliver professional, affordable accounting and tax services that empower UK businesses to grow with confidence and financial clarity.

We cut through the jargon. You always understand your financial position. We’re accessible, responsive, and genuinely invested in your success. Whether you need bookkeeping support or strategic consulting, we adapt our services to fit your business.

Professional expertise without the corporate overhead. Direct access to a Chartered Accountant. Proactive advice that saves you money and time. A partner who understands your business and your goals.

Meet Our Team

Sarfraz Chandio

Sarfraz is a Chartered Accountant with over 20 years of financial services experience across the Middle East, Caribbean, and South East Asia. He holds qualifications from the Institute of Chartered Accountants of England & Wales (ICAEW) and the Institute of Chartered Accountants of Pakistan (ICAP), with a Commerce degree from the University of Sindh.

With extensive experience in audit, external reporting, and regulatory compliance, Sarfraz has worked with leading firms including EY International and KPMG. His career encompasses audit practice, risk management, and financial advisory across multiple jurisdictions and Big 4 audit environments.

At PushDigits, Sarfraz brings a wealth of international expertise to deliver comprehensive accounting, tax, and business consulting services to UK businesses. His commitment to clear communication and tailored solutions ensures every client receives professional guidance tailored to their unique needs.

ACA (ICAEW), FCA (ICAP), Chartered Accountant & Managing Director

Our Work Processes

Share Goals

Find Challenges

Get Solutions

We start by understanding your business, financial challenges, and objectives. Clear communication helps us deliver exactly what you need.

We analyse your financial position, identify areas of concern, and highlight opportunities for improvement and tax savings.

We develop tailored recommendations and implement strategies to streamline your accounting, reduce tax liabilities, and support your growth.

Our Location

Situated in Canary Wharf, we’re easy to reach by car or public transport, right in the heart of East London’s financial district.

Address

30 Churchill Place, Canary Wharf, London

Hours

Mon-Fri 9am-6pm